You should care about this tech-created art. Because you're part of it.
When Infosys brought a digital art installation to MSG, the story wasn’t digital. It was a city and everyone in it. It was the Fan Fabric, inviting New Yorkers to come be a part of it and celebrate the spirit of the city.
Titles matter, teams matter more. Show leaders who they’re leading.
Positions don’t motivate senior technologists as much as the chance to make their mark on teams. So when the time came for Intuit to hire big names, it was over to the team who needed them.
The next generation doesn’t need a space. They need their own legacy.
Startups aspire to modern workspaces, but maybe giants do too. As they grow the business houses their ancestors built, they seek environments that reflect them. Saying that though, calls for a personal touch.
Everyone’s talking about transition years from now. Let’s talk about now.
2050 is far away and change cannot wait. Infosys’ Energy Transition services required a sense of urgency. A way to show businesses that the way to the future is by seeing through what exists, to see beyond.
Technology is quietly changing tennis. Show a legend what he’s missing.
Technology’s impact is often invisible, and those on court now don’t know how good they have it. Only a former champ could talk about how great all this tech was. Only a certain Pat Cash could.
People aren’t looking for chatbots. They’re looking for answers.
Bots are good. All these features they have, better yet. But how’s this one different? Is it the fact that it’s got more AI? Or that with the more AI that it’s got, it feels a bit more human? The latter.
WeWork doesn’t need to make a campaign. Its people already have.
Expensive ad campaign with good looking millennials working in even more good looking office space? Or real people with real stories who’ve already made this co-working space home?
Generative AI isn’t the next big thing. The people using it are.
AI brings with it hope and fear. The hope that it will simplify work, and the fear that it will take it away. Steering this story towards hope meant putting who before what and seeing the potential that lies ahead.
Technology needs a story. Like the fate of the world depending on it.
Sometimes technology needs to be taken out of its current context, and transported into a really outlandish adventure. What would you rather read and keep? A brochure? Or the story of how Earth was saved?
Connecting people is hard work. Let’s show the ones doing it that we care.
Everyday, connectivity does its job, as do the people behind it. Some of them are Infosys’ biggest clients. Recognising their impact came in the form of short stories in a coffee table book, personalised, printed and shared.
Starting a company means worrying about everything. Well, not all of it.
Business solutions seemed like WeWork’s best kept secret. Entrepreneurs could really do more with it, but to tell them what they could do with it? That wasn’t as important as showing them what they could stop doing.
Future gazers gather at Davos. Give them something to gaze at.
The World Economic Forum. A place where all eyes are on tomorrow. Somewhere along the promenade, you can see what it looks like. While the world talks about a new intelligence, Infosys shows it with AI-generated art.
